You know those Ford ads that go on and on about their super-strong bolts?

I first saw this promo video projected onto a large screen, audio presumably dispersed by heavy-duty speakers. All they needed was to get the machine in question on a rotating stage with some spokesmodels, and the auto-show ambiance would've been complete. Anyway, it's not quite as majestic in google video embeddable format, but remains an entertaining clusterfuck: a mish-mash of car-ad tropes overwhelming a company's folksy past. To what end, exactly? The future.

For any semblance of context, you should check The Onion's Madison A.V. Club for a piece entitled, "My Square Peg, Your Round Hole"--and back here later today for an update of this post, containing a Q&A with one of the video's producers.

Breaking: Madison Missile Silo

Hastings says:

Pick up this week's Onion to learn what the hell this tumescent red state totem of patriotism was doing at the Commonwealth Gallery a few weeks ago, and who these people are. There is a line in the intro that became a little too tell-not-show-y for my taste, but basically, the whole thing was fun as hell to write, I was thrilled to have the privilege of getting the piece in wide circulation, and wish I could lay claim to the brilliant title (again, see hard-copies of The Onion's Madison A.V. Club) or even the idea in the first place. Will post less cryptically about this later.