When's a business no longer local?

Fashion Copywriter - 024530

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Reply to: see below
Date: 2007-06-08, 1:25PM CDT

Based in Madison, WI, Shopbop.com is a premier online shopping boutique for the fashion-savvy female. Carrying everything a woman needs for her wardrobe from dresses to denim; swimwear to shoes -- Shopbop.com has over 100 different designer labels such as Juicy Couture, Seven for all Mankind, Catherine Malandrino, and Diane Von Furstenberg. Shopbop.com has become recognized by consumers and the media as an excellent one-stop fashion resource. Unique site features such as the How to Buy Jeans Guide, Look Book and Season Trend Previews are highlights on this easy-to-navigate site. Shopbop.com is a wholly-owned subsidiary of Amazon.com.

Which brings to mind the physical-world shop. bop.

While the Amazon buyout's old news, I wasn't familiar, and stopped in yesterday to ask if the brick and mortar store--on West Gorham, just off State--was tied to the website. Was told that the two entities are part of the same company (different merch buyers, though), which amazon had purchased over a year ago.

Which is swell. More madisonians should be getting paid off internet tendencies. And we all know that blogging is hustling backwards.

But what's the grace period? How long until that sign needs to be updated to "locally founded, globally juicy" or whatever the case may be?

Murs, "H.U.S.T.L.E."